Ed May Marketing Expertise
There are many things that go into marketing a home owner's home. Some
basic things to keep in mind that
all realtors like me do are:
- Take maximum amount of pictures of the house
- List the house in the MLS system
- Take virtual Tours for online marketing
- Make brochures and flyers
- Send out the brochures and flyers in direct mailers
Many realtors do not go out of their way to take pictures of your home.
They simply say "The MLS will drive by and take a picture of your
home." That's not good for a few reasons.
- They only take 1 picture of your home
- The picture can be taken at a bad angle. For example, if you live
on a corner lot, then the best angle to take the picture would be from
a diagonal angle. This will insure both the front and side of the house
in the photo, on top of the good amount of lawn shown on your photo.
Thus making your home look even bigger than just a normal frontal view.
- The resolution of the digital camera that they use might be set on
low to medium resoltuion thus causing unnecessary color noise to show
up on your photo. This would make your photo look unprofessional and
ugly.
My marketing team pulls together a unique design to stand out from the
realtors that are selling homes in your neighborhood. This makes buyers look at your home before any other. I also market your home listing out
to local newspapers, Philadelphia and the Wall Street Journal.
I also market my name on top of the home listings. As you know there
are many buyers that would rather work with a realtor instead of looking
for homes themselves. Those buyers know that realtors such as me get the most up-to-date information on homes
for sale before they even come out on major web and print publications
such as realtor.com and homes.com. I also have exclusive
homes for sale which means that buyers working with other realtors must
buy through me and not their realtor. This makes transactions much more
easy between the seller,
YOU, and the buyer since I will be the only agent representing both parties.
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